TONL seeks to transform the idea of stock photography by displaying images of diverse people and their stories around the world.
Our voices and visibility matter. Photography and storytelling can help humanize and hopefully diminish the stereotypes and prejudice against black and brown people, especially. We wanted to challenge the stale, homogenous look of traditional stock photography by showcasing the many ethnic backgrounds of every day people.
Joshua is a Ghanaian-American photographer & creative entrepreneur based in New York City with over 10 years of experience. After co-founding creative agency Street Etiquette which contains a strong trait for storytelling, branding, and marketing through visuals on the web, Josh became no stranger to the realization that the idea of representation in the digital landscape is still a creative challenge to pursue.